This is the Numi 2.0 global launch campaign during which I had the opportunity to serve as an art director in the creative team from the initial stage to the campaign’s completion. I established the art direction from scratch before the production process. For instance, I created 3D models to determine the visual appearance and demonstrate the art direction to the production team and stakeholders. During the production phase, my team and I crafted campaign guidelines to maintain consistency throughout the campaign, ensuring a smooth and efficient launch in the global market.